Look at you

Kristianstad Arena, Kristianstad, SE, 2018

The facade of the tribune is covered with plastic seats in 6 different colors. The idea is to conceptually turn over the stands – from being horizontally directed towards the playing field until it is now turned vertically toward the street. The emerging image can be read as abstract color information as well as a cartoon-like crowd of spectators. What is perceived as the “back” of the building now faces the street as a living and curious right side that gives the building a strong identity not only during the days when there is a game, but throughout the year.